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Reach your key consumers with targeted marketing

Precision marketing engages the consumers you want to reach.


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Reach more consumers with targeted marketing

Today’s consumers are engaging with providers online, and hospitals must have a strong digital strategy to compete. Find out how John Muir Health shifted to precision marketing in this Optum Forum 2021 presentation.

Watch and learn:

  • How John Muir shifted to targeted marketing with advanced segmentation and predictive modeling
  • Which campaigns John Muir implemented to engage key consumers in their market
  • How precision marketing led to improved campaign performance and ROI
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Please complete the form to access the webinar recording.

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When you're ready to talk to an expert, contact us.

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Dave Hook,
Executive Director of Marketing, John Muir Health

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Jim Albrittain,
Director of Client Management, Optum