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Data and analytics trends and insights

Discover how complete and accurate data can identify trends and uncover new ways to improve operations, market research and health outcomes. 

Latest featured insights

Article

4 ways small biopharma can harness RWD

Small and emerging biopharma companies are already having an impact on the industry. Learn how RWD can enhance the ability to innovate.

Article

Reassessing the Inflation Reduction Act with real-world evidence

Cut through the noise of the Inflation Reduction Act of 2022 with key points aimed to help life sciences leaders leverage impactful data.

Article

Catalyze the use of RWE in life sciences

Discover how using real-world evidence (RWE) in the life sciences industry can help catapult learning and drive impact for your company.

Article

Unlock clinical insights with NLP technology

Learn about natural language processing (NLP) challenges and opportunities in the real-world data (RWD) space from Optum® NLP experts.

 

 

Latest articles

Article

4 ways small biopharma can harness RWD

Small and emerging biopharma companies are already having an impact on the industry. Learn how RWD can enhance the ability to innovate.

Article

Reassessing the Inflation Reduction Act with real-world evidence

Cut through the noise of the Inflation Reduction Act of 2022 with key points aimed to help life sciences leaders leverage impactful data.

 

 

Latest case studies and testimonials

Case study

Generating new data voice to claim research

Using our Voice-to-Claim® methodology to better understand the attitudes and behaviors of patients and physicians and their effects on cost and utilization.

Case study

Using data to monitor behavioral health services

See how Optum helped one state visualize utilization and demographic data around ‌behavioral health programs.

Case study

Improved Arkansas Medicaid Outcomes

Optum has completed more than 200K+ assessments in Arkansas, helping coordinate care for people with chronic, high-cost and long-term care needs.

 

 

Latest e-books

E-book

The 6 trends shaping pharma strategies in 2024

Life sciences market experts from Optum and Advisory Board share perspectives on trends that will influence the future drug value chain.

E-book

Assess drug performance with integrated data

Explore real-world use cases to see how integrated data empowers research and commercial teams to compete in today’s crowded market.

 

 

Latest guides

Guide

Real-world data centralized teams

Expanding the use of RWD requires expertise and leadership. Learn how to maximize the success of a centralized RWD team.

Guide

Informing FDA best initiative

As a key FDA collaborator, Optum Epidemiology generates reproducible results that inform regulatory decisions for COVID-19 vaccines.

 

 

Latest on-demand webinars

On-demand webinar

How to maximize ROI real world data

Optum experts give a snapshot of commonly encountered pitfalls when using RWD and recommendations to help avoid them in this PMSA webinar.

On-demand webinar

Increasing potential of genomic data

Hear from experts in this Endpoints News webinar on the increasing importance of clinicogenomic data, including diverse phenotypic and genotypic profiles.

 

 

Latest white papers

Guide

Real-world data centralized teams

Expanding the use of RWD requires expertise and leadership. Learn how to maximize the success of a centralized RWD team.

White paper

Using clinicogenomics to advance research

Rich, longitudinal clinicogenomics data can fuel all stages of drug development.

White paper

NLP methods for RWD insights

Natural language processing (NLP) systems allow us to draw insights from billions of unstructured medical notes. Learn more about our methodology.

 

 

Latest videos

Video

How states can serve members more holistically

Lori Halpern and Dennis Vaughan discuss interoperability, helping communities address the growing mental health crisis and new ways of delivering care.

Video

Maximize Your Real-World Data Strategy

Optum Life Sciences leaders break down common missteps when using RWD and how to create practical strategies to overcome them. Watch the video from STAT Summit.

  

All data and analytics insights (89)

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  • Optimize employee benefits with healthcare analytics

    With the right tools, employers can transform employee benefits data into actionable insights that drive better experiences and add value.

  • Reduce length of stay and enhance resource efficiency

    Learn more about how Optum Enterprise Intelligence Suite (EIS) enables best practices for achieving operational excellence.

  • Making inroads with maternal health

    Learn how Indiana and Washington, D.C., are tackling critical maternal health equity disparities.

  • How real-world evidence can inform pharma strategies in 2025

    Health economics and outcomes research (HEOR) can play a key role in helping the life sciences industry improve patient outcomes.

  • Social determinants of health in urban America

    Learn more about addressing social determinants of health in Brooklyn, NY.

  • Which growth strategy path is right for you?

    Discover which growth strategy path is right for your health system.

  • The foundational forces affecting pharma today and beyond

    Learn about the 3 key trends manufacturers should consider when planning for 2025 from Advisory Board and Optum Life Sciences experts.

  • What real-world data can reveal about weight loss medications

    Optum Life Sciences expert provides insights on how manufacturers can build value stories for their stakeholders.

  • Design an exceptional physician review strategy

    Optimize your physician review process to help save time, reduce costs and improve care quality.

  • CMS quality measure rules 2024

    Upcoming changes in federal quality measures for Medicaid and CHIP will impact state governments.

  • Reexamine the effect of the Inflation Reduction Act

    Learn how real-world data and evidence can help prepare you for healthcare-related Inflation Reduction Act policies.

  • DC maternal health homelessness

    Learn about our collaborative approach to promoting maternal health in Washington, D.C., with a focus on homelessness and perinatal care.

  • Healthier outcomes for moms and babies

    By using enterprise data to reach out to women earlier in pregnancy, one state is supporting moms and babies and creating healthier outcomes for both with help from Optum.

  • What if pragmatic clinical trials were more practical

    Pragmatic trials look increasingly attractive to researchers, but they’re tough to execute. Learn how to simplify the process.

  • Unlock clinical insights with NLP technology

    Learn about natural language processing (NLP) challenges and opportunities in the real-world data (RWD) space from Optum® NLP experts.

  • Supporting care for at-risk minors

    Learn about a lightweight, scalable foster-family placement system developed for one Northeastern state.

  • The fight for techquity

    Get ideas for how to fundamentally change your approach to building technology and incorporate techquity into your organization.

  • How states can serve members more holistically

    Lori Halpern and Dennis Vaughan discuss interoperability, helping communities address the growing mental health crisis and new ways of delivering care.

  • Reducing avoidable Medicaid claims denials

    In this GovTech.com interview with John Campbell of Optum State Government Solutions, see how the right technology can modernize the claims process.

  • Address the complexity of the claims process

    Read the interview for insights into how state leaders can reduce administrative cost and support collaboration with providers.

  • Strategies for incremental modernization

    States can build on a step-by-step approach to modernization, incrementally transforming the user experience without disruption.

  • Strategies to reduce administrative costs

    Strategies to fix payer-provider collaboration, streamline patient financial experience and apply AI technologies for better cost savings.

  • How VBC can work for manufacturers

    Value-based contracts can present challenges that must be overcome to bring gene therapies to market.

  • Generating new data voice to claim research

    Using our Voice-to-Claim® methodology to better understand the attitudes and behaviors of patients and physicians and their effects on cost and utilization.