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White paper

Data’s powerful influence on hospital growth

Build financial resilience in the COVID-19 era.


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Know your consumer to predict demand

In this COVID-19 era, hospitals and health systems are finding that it takes a clearer consumer picture to drive growth. With a more targeted and strategic approach, provider organizations can achieve their goals and improve consumer engagement.

A recent Optum-supported HealthLeaders Buzz Survey highlights:

  • Top growth metrics
  • Evolving health care trends
  • Challenges that could slow success
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