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Fitness for a generation that never gets old

With baby boomers rapidly aging into Medicare, health plans must take an informed approach when marketing fitness benefits. Here’s how.

two seniors stretching

Medicare Advantage plans are booming, but as members face more options, health plans must evolve how they market supplemental benefits in order to stand out.

Members delight in free access to vast fitness offerings and wraparound supports, while health plans reap the upsides of stronger member loyalty and the lower health care spend often associated with regular physical activity.

Yet when it comes to understanding which specific features will most entice members, as well as how to market and message those differentiators, the details matter. And that applies as much to your intended audience as it does the available products.

In this e-book, we cover how health plans can differentiate their plans to stand out in a crowded market by appealing to the body and the brain, providing variety, combatting loneliness and more.

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