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Real-world data centralized teams

Expanding the use of RWD requires expertise and leadership.

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Critical capabilities of a RWD team

Centralized real-world data teams support the end-to-end evidentiary plan that underpins the brand value narrative throughout its life cycle. Delivering on this plan is challenging intellectually and interpersonally so the traits of the person leading RWD are important. 

Learn what role commercial business strategy experience and knowledge across a spectrum of business domains plays in selecting an RWD team lead. See how cross-functional collaboration drives centralized RWD team success when developing a product evidentiary narrative.

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Learn more about Optum Life Sciences here.

Related resources

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Four steps to a RWD enterprise strategy

Lou Brooks, SVP, Real-World Data and Analytics at Optum

Connect with our Optum Life Sciences real-world data experts.