Growth strategies
For Keith, it’s basic: No margin, no mission.
“Senior leaders want to know how they can pivot in a positive way. How do they go after the type of growth that’s going to be both meaningful for the community and in alignment with their mission?”
Keith Shah, PhD
Senior Vice President, Strategy and Growth, Optum
Growth strategies: Consumer spotlight
In the wake of the past few years, providers are left with a real opportunity to rethink growth. Consumerism and the acceleration of virtual care and value-based contracting enable health systems to increase market share, capture new revenue and nurture patient loyalty. Explore these resources that can help you take a patient-centered, multifaceted approach to growth..
Capture New Markets and Revenue Streams
Reach the correct patients with consumer data
The webinar explains longitudinal data, common misconceptions and how organizations incorporate data into growth strategies.
Physician liaison outreach playbook: Part 1
Learn how to lay the groundwork necessary to achieve solid results with physician-to-physician marketing.
Physician liaison outreach playbook: Part 2
Get step-by-step instructions and worksheets to help ground your strategy, craft your message and make your outreach more effective.
Driving hospital and health system growth
Drive patient-centered growth with consumer insights, financial trends and marketing tactics to drive engagement.
Increase Share of Wallet
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Industry trends around strategic growth for health systems
This webinar covers topics surrounding disruptive market forces, workforce strategy, competitors growing within the industry and finance..
Grow with physician and consumer-driven insights
Our on-demand webinar offers strategic insights for supporting your hospital’s volume and revenue growth goals.
New indicators of growth
Learn how to measure success of consumer relationships in today’s market.
Your roadmap for driving growth
Use data and analytics to form your business development roadmap.
Humanizing the Patient Experience
Meeting health care consumers on their terms
Learn how relationships between consumers and health organizations are transforming.
Driving a frictionless digital patient experience
Watch the webinar to learn how to reduce friction points impacting the digital journey and preventing patients from getting in the door.
6 growth trends for patient-centric health care
Learn strategies you can use to differentiate your health system from your competitors.
Four marketing questions every health care leader should ask
Learn how to think about leveraging analytics and insights to build a data-driven marketing organization.
Optum® Market Advantage
Develop your future growth strategy with a solution that provides data and analytics for health system planning.
Optum® Network Planning
Maximize your networks potential with a managed service that can help boost growth using network analytics and insights.
Consumer Acquisition Services
Convert consumers into engaged patients with integrated marketing solutions designed to target high-value customers.
Optum® Market Performance Partnership
This visionary model transcends commodity outsourcing and delivers a viable new option for providers.