Advertising Policy​

At Optum Financial, our mission is to help people live healthier lives and make the health system work better for everyone. We dedicate ourselves to this every day by being there for what matters in moments big and small — from their earliest days, to their working years and through retirement.

Our website is an important tool to provide information to individuals and to continue to promote and develop those experiences we accept advertising under strict guidelines.

We will not partner with advertisers that are not compatible with our mission. The presence of an ad on our site does not imply endorsement of the advertised company or product. Advertisers must not make unsubstantiated health claims or suggest that Optum Financial has endorsed a product. Our advertisers will not collect any personally identifiable information from our site visitors while they are on Optum Financial’s website. Optum's Privacy Policy and Terms of Use apply when the site visitor is on the Optum Financial website. When a site visitor chooses to connect to an advertiser’s website, that advertiser’s practices, privacy policy and terms of use will apply to any activity on the advertiser’s website.

Optum Financial maintains a distinct separation between advertising content and non-advertising content. Advertising content subject to this Advertising Policy on Optum Financial's digital properties are clearly labeled as an advertisement.