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Quit For Life

Quit For Life® empowers employees to overcome nicotine dependence and live healthier lives.



Reimagining quit services for the future

Between the rise in vaping and tactics for attracting new users, tobacco cessation is in need of an upgrade.

View our on-demand webinar to learn how we can work together to focus on today’s needs and reimagine quit services for the future.



4.3 million

people who have overcome nicotine dependence with Quit For Life to date1

51% quit rate

of participants at six months post-program2


97% recommendation rate

by participants3

Leading behavior-change outcomes

Unrivaled peer-reviewed outcomes
First developed from a National Cancer Institute grant, Quit For Life uses best practices in study design supported by 30+ clinical trials, 200 peer-reviewed publications and federally funded studies of vulnerable populations.

Clinically proven engagement methodology 
Quit For Life’s engagement methodology has been consistently validated by top institutions such as the Centers for Disease Control and Prevention (CDC), Harvard University and MD Anderson Cancer Center at The University of Texas. 

Modern, mobile, digital delivery 
Employees can easily access Quit For Life at any time on their phone or preferred device for a personalized, seamless, digital experience.

Fresh insights for employers

Despite recent declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the unique challenges cessation programs face.


Developing effective quit services

Tobacco cessation programs are in need of an upgrade. Discover three facets for success.


Advancing Quit Services

Tobacco cessation experts discuss priority populations, the importance of a whole-person view and other key topics for quit services.


Enabling the quit

Learn more about engagement designed around consumer needs.

I enjoyed speaking with the quit coach. She was very informative, and the call was nonjudgmental. I felt like I was speaking with a friend … Thank you for making this service available, as it is very valuable.

Client who has contracted with Optum to provide Quit For Life


NCQA’s Wellness & Health Promotion Accreditation

NCQA’s Wellness & Health Promotion Accreditation requires organizations to demonstrate their compliance with well-defined standards and quality measures.

ATTUD Certificate of Accreditation

The Association for the Treatment of Tobacco Use and Dependence is an organization of providers dedicated to the promotion of and increased access to evidence-based tobacco treatment for the tobacco.

2021 Hermes Creative Awards

Optum is the winner of two awards for developing an eToolkit to drive enrollment in the Quit For Life tobacco-cessation program.

Discover more opportunities for innovation and technology to modernize the future of cessation

  1. Optum Quit For Life book of business as of December 2018. 
  2. Quit For Life employer book of business survey results. Results measured among responders to a survey at six months post-program enrollment, with quit-rate success defined as 30+ days of abstinence from all forms of tobacco, cumulative from 2006 to Q2, 2018. 
  3. Quit For Life employer book of business survey results. Results measured among responders to a survey at six months post-program enrollment, who reported they would recommend the program, cumulative from 2017 to Q2, 2018.