Reimagining quit services for the future
Optum has more than 20 years’ experience operating state tobacco quit services nationwide and 35 years’ experience providing tobacco cessation services and research. We currently provide state quit services in 25 different markets. Of these, we have been in 23 continuously since at least 2011, which attests to our innovation, qualified staff and excellent customer service.
1 in 5 U.S. adults use a tobacco product(1)
5.4M young Americans use e-cigarettes(2)
1 in 14 women smoke when pregnant(3)
Programs tailored to a population's needs
Learn about our Quit Services programs
State Quit Services overview
Explore our clinically proven approach to overcoming nicotine dependence.
Behavioral health program
We offer a targeted approach specific to tobacco users with reported behavioral health conditions.
Pregnancy program
Our tailored approach helps improve quit outcomes before, during and after pregnancy.
Our latest thinking
Despite declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the challenges cessation programs face.
Enabling the quit
Learn more about engagement designed around consumer needs.
Advancing quit services
Experts discuss a whole-person view and other key topics for quit services.
Technology helps reduce barriers to cessation
Learn more about opportunities to reach and engage people in a variety of ways far beyond just a phone line.
Complementry solutions
Tobacco-cessation best practices
Learn about best practices for effective tobacco cessation.
Live Vape Free program
Learn more about our solution for teenagers and parents to help address the vaping epidemic.
Optum Center for Wellbeing Research (OCWR) program
Improve lives with the science of behavior change.
- Centers for Disease Control and Prevention. Tobacco use. Accessed Sept. 30, 2020.
- Centers for Disease Control and Prevention. Electronic cigarettes: What’s the bottom line? Accessed July 9, 2019.
- Centers for Disease Control and Prevention. Cigarette smoking during pregnancy. February 2018.
- Centers for Disease Control and Prevention. American Indians/Alaska Natives. Accessed Dec. 8, 2020.