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Reimagining quit services for the future

Optum has more than 20 years’ experience operating state tobacco quit services nationwide and 35 years’ experience providing tobacco cessation services and research. We currently provide state quit services in 25 different markets. Of these, we have been in 23 continuously since at least 2011, which attests to our innovation, qualified staff and excellent customer service.

Advancing quit services

We have over 20 years of experience operating state tobacco quit services and 35 years of providing tobacco cessation services and research.

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1 in 5 U.S. adults use a tobacco product(1)

Optum offers innovative, personalized plans tailored to specific needs and vulnerable populations.

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5.4M young Americans use e-cigarettes(2)

Live Vape Free℠ is a youth vaping program with tools and resources to bring parents and teens together around structured actions.

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1 in 14 women smoke when pregnant(3)

The Optum® Healthy Pregnancy Program offers specialized quit support for new and expecting mothers.

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Programs tailored to a population's needs

20% of American Indian and Alaskan native adults smoke cigarettes.(4) We have program services tailored to these communities’ unique needs.

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Learn about our Quit Services programs

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State Quit Services overview

Explore our clinically proven approach to overcoming nicotine dependence.

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Behavioral health program

We offer a targeted approach specific to tobacco users with reported behavioral health conditions.

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Pregnancy program

Our tailored approach helps improve quit outcomes before, during and after pregnancy.

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Our latest thinking

Despite declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the challenges cessation programs face.

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Infographic

Enabling the quit

Learn more about engagement designed around consumer needs.

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Podcast

Advancing quit services

Experts discuss a whole-person view and other key topics for quit services.

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Blog

Technology helps reduce barriers to cessation

Learn more about opportunities to reach and engage people in a variety of ways far beyond just a phone line.

Let's work together

Discover more opportunities for innovation and technology to modernize the future of cessation.

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Complementry solutions

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5 Minute Brief

Tobacco-cessation best practices

Learn about best practices for effective tobacco cessation.

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Fact sheet

Live Vape Free program

Learn more about our solution for teenagers and parents to help address the vaping epidemic.

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Resource site

Optum Center for Wellbeing Research (OCWR) program

Improve lives with the science of behavior change.

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  1. Centers for Disease Control and Prevention. Tobacco use. Accessed Sept. 30, 2020.
  2. Centers for Disease Control and Prevention. Electronic cigarettes: What’s the bottom line? Accessed July 9, 2019.
  3. Centers for Disease Control and Prevention. Cigarette smoking during pregnancy. February 2018. 
  4. Centers for Disease Control and Prevention. American Indians/Alaska Natives. Accessed Dec. 8, 2020.