Learn about our Quit Services programs
State Quit Services overview
Explore our clinically proven approach to overcoming nicotine dependence.
Behavioral health program
We offer a targeted approach specific to tobacco users with reported behavioral health conditions.
Our tailored approach helps improve quit outcomes before, during and after pregnancy.
Our latest thinking
Despite declines in cigarette smoking, tobacco and nicotine use remains a costly problem. Explore the challenges cessation programs face.
Enabling the quit
Learn more about engagement designed around consumer needs.
Advancing quit services
Experts discuss a whole-person view and other key topics for quit services.
Technology helps reduce barriers to cessation
Learn more about opportunities to reach and engage people in a variety of ways far beyond just a phone line.
Let's work together
Discover more opportunities for innovation and technology to modernize the future of cessation.
Tobacco-cessation best practices
Learn about best practices for effective tobacco cessation.
Live Vape Free program
Learn more about our solution for teenagers and parents to help address the vaping epidemic.
Optum Center for Wellbeing Research (OCWR) program
Improve lives with the science of behavior change.