Fact sheet: Optum Strategic Planning Analytics
View fact sheet (PDF 390kb)
Optum Market Advantage (OMA) is a comprehensive planning solution that combines local market analytics, scenario planning tools, business planning intelligence and leadership resources for true end-to-end support of a hospital’s growth and business development needs.
The solution provides:
OMA helps health systems streamline access and capacity and develop an ambulatory expansion strategy. Our action plan provides health systems with the data-driven analytics to:
Feel confident in your decisions with our extensive health care data analytics that include longitudinal data to help you access the full patient journey. This solution will enable you to:
Optum Market Advantage provides analytic data to support a health system’s decisions for growth strategies. Combining data from Optum Market Advantage and Precision Marketing helps health systems acquire and retain their highest value consumers at a lower cost by increasing the effectiveness of their marketing spend.
Precision Marketing offers health systems:
The Optum robust ambulatory data and deep longitudinal, adjudicated claims database allows users see cohort journeys over time.* Let us run a custom assessment for your market to give you a preview of the kind of information our analytics tools can aggregate.
Learn how you may be underestimating your growth potential and how to improve your market visibility.
Our on-demand webinar offers strategic insights for supporting your hospital’s volume and revenue growth goals.
Learn how to lay the groundwork necessary to achieve solid results with physician-to-physician marketing.
Fact sheet: Optum Strategic Planning Analytics
View fact sheet (PDF 390kb)
*All data is de-identified and use of the data is consistent with applicable privacy laws and customer agreements.