Fact sheet: Optum Market Advantage
View fact sheet (PDF 390kb)
To make your organization run more effectively, you need to uncover the right data and the right health system insights, but that can be easier said than done. Find out how Optum Market Advantage can provide you with the strategic insights to navigate a changing market and better support your population.
Optum Market Advantage (OMA) is a comprehensive planning solution that combines local market analytics, scenario planning tools, business planning intelligence and leadership resources for true end-to-end support of a hospital’s growth and business development needs.
The solution provides:
OMA helps health systems streamline access and capacity and develop an ambulatory expansion strategy. Our action plan provides health systems with the data-driven analytics to:
Feel confident in your decisions with our extensive health care data analytics that include longitudinal data to help you access the full patient journey. This solution will enable you to:
Optum Market Advantage provides analytic data to support a health system’s decisions for growth strategies. Combining data from Optum Market Advantage and Precision Marketing helps health systems acquire and retain their highest value consumers at a lower cost by increasing the effectiveness of their marketing spend.
Precision Marketing offers health systems:
The Optum robust ambulatory data and deep longitudinal, adjudicated claims database allows users see cohort journeys over time.* Let us run a custom assessment for your market to give you a preview of the kind of information our analytics tools can aggregate.
Learn how you may be underestimating your growth potential and how to improve your market visibility.
Our on-demand webinar offers strategic insights for supporting your hospital’s volume and revenue growth goals.
Learn how to lay the groundwork necessary to achieve solid results with physician-to-physician marketing.
Fact sheet: Optum Market Advantage
View fact sheet (PDF 390kb)
*All data is de-identified and use of the data is consistent with applicable privacy laws and customer agreements.