Technology helps reduce barriers to tobacco cessation
Optum has provided tobacco cessation programs for more than three decades. During the time, we have seen a lot of change, especially as e-cigarettes and vaping grow in popularity.
Similar to other areas our lives, one of the biggest evolutions has been the emergence of new technologies and how society interacts with them. We now have the opportunity to reach and engage people in a variety of ways far beyond just a phone line.
Meeting people where they are
While early quit services offered connection only by phone, our programs today include digital options to enroll and engage while retaining that human touch. They also offer one-on-one chat with a coach, text connections and a structured yet personalized online experience that includes education, reminders and tracking tools. These tools allow users to see how many hours of their lives they got back and how much money quitting helped them save.
We have also reimagined social support. By incorporating group video interactions, participants can normalize their journey, share strategies for urge management and hold each other accountable.
Creating a personalized journey
This variety of modalities is designed not just to increase enrollment but also to keep people engaged in the program. When they have choices, participants can make the commitment to start and then figure out the next action that’s best for them, as shown in the interactive infographic below: