O4 Hubs detail
O4 Detail Hero Banner


Navigating forward: Prioritize a more consumer-centric future

Approaches for CMOs to advance health through strengthened connections


O4 1 Column (Full)
O4 2 Columns (2/3 - 1/3)
O4 Text Component

Surround consumer with personalized ecosystem

COVID-19 has exposed needs in the care ecosystem. Consumers need reassurance care is necessary, safe and won't create financial harm. To keep individuals engaged, CMOs must adopt consumer-centric strategies or face greater challenges of declining health.

This article discusses how to guide your organization by:

  • Expanding outreach to all consumers, regardless of their health status
  • Exploring all factors influencing outcomes through consumer segmentation
  • Meeting consumers when and where they are — and in the ways they prefer
  • Utilizing both traditional and nontraditional measures of success

Focus on consumerism not just as an industry trend, but as a mandatory care delivery tenet to reap the rewards of positive sentiment, increased engagement and strengthened bonds today and beyond.

O4 1 Column (Full)
O4 Text Component

Complete the form to download.

O4 Eloqua Form

When you're ready to talk to an expert, contact us.