AdventHealth Leverages Precision Marketing [Video]
On-screen text: What advice do you have for health care organizations thinking about their 2022 marketing strategy?
Sharon Line Clary, Vice President Strategic Marketing and Communications, AdventHealth
- I would just say that if our healthcare system is not looking at precision marketing, they need to do it. I mean, this is the future. A lot of folks will say that they're doing this and they're not. So the Optum data and the strategy and the relationship between Optum and BPD is very extraordinary and very different. But seriously, look at this product and look at the results. I mean, the results speak for themselves.
Jason Brown, Founder and CEO, BPD Advertising
- You took the words right out of my mouth. I've been doing this a long time, 25 plus years. And not once have I sniffed 474:1 ROI. That's it. That's the ballgame. When we're talking about trying to get to transformative results, transformative ROI in an industry that so desperately needs it. We did it. It's not easy, but it's also, it isn't brain surgery. We've cracked the code on how to do it, and we're only gonna get better in my opinion. So I would say to everybody out there, remember one phrase 474:1.
On-screen text: Using Consumer Acquisitions Services, AdventHealth saw a $474 ROI for every marketing dollar spent. Learn more at optum.com/consumer-acquisition
Achieving marketing results
Sharon Line Clary, vice president of strategy marketing and communications at AdventHealth, shares her advice for health care organizations thinking about their marketing strategy.