Reach more consumers with targeted marketing
Today’s consumers are engaging with providers online, and hospitals must have a strong digital strategy to compete. Find out how John Muir Health shifted to precision marketing in this Optum Forum 2021 presentation.
Watch and learn:
- How John Muir shifted to targeted marketing with advanced segmentation and predictive modeling
- Which campaigns John Muir implemented to engage key consumers in their market
- How precision marketing led to improved campaign performance and ROI