features and benefits

Studies show our phone coaching works

Quit For Life began 30 years ago as a National Cancer Institute research project to see if phone coaching could help smokers quit. Since then, many peer-reviewed journals have published proof that it does.** Participant satisfaction is 95%; 97% would recommend the program.

We help you implement and promote

Your Quit For Life manager has expertise in programs, policies and best practices that motivate and spur participation throughout the year. Our turnkey approach may be customized, and can help you comply with the Affordable Care Act.

Achieve measurable behavior change

Our integrated physical, psychological and behavioral strategies drive participation and accountability. This, in turn, leads to measurable behavior change and positive outcomes.

Our integrated tools engage on many levels

We tailor quit plans using a variety of tools to fuel engagement. These include inbound/outbound coaching calls, progress and cost-savings trackers, Text2Quit® mobile texting, mobile app, secure email messages, online learning community and mail order patch/gum/lozenge.

View program performance at any time

See how well your program is doing with our self-service reports. We base our metrics on a “quit and satisfaction” survey and respondents who report their quit status. The quit rate counts members who have not used any form of tobacco over the last 30 days.

It really is beneficial to talk to somebody else. If I can smoke three to four packs of cigarettes a day and quit, anybody can do it.

– Michele from Laconia, New Hampshire

A word from our product expert

“Over the many years we’ve been helping tobacco users, our clients have continually told us that our quit rate is the best in the industry.”

Mary Kokstis | Optum
Senior Director, Product Management
Prevention, Consumer Solutions Group

*Quit For Life employer book of business survey results

Quit For Life employer book of business survey results. Results measured among responders to a survey at six months post-program enrollment, with quit-rate success defined as 30+ days of abstinence from all forms of tobacco, cumulative from 2006 to 2015.

**Sample peer reviewed journals

Orleans CT, Schoenbach VJ, Wagner E, et al. Self-help quit smoking interventions: Effects of self-help materials, social support instructions, and telephone counseling. Journal of Consulting and Clinical Psychology. 1991;59(3):439-448. [1] Curry SJ, Grothaus LC, McAfee T, Pabiniak C. Use and cost effectiveness of smoking-cessation services under four insurance plans in a health maintenance organization. N Engl J Med. Sep 3 1998;339(10):673-679.

Swan GE, McAfee T, Curry SJ, et al. Effectiveness of bupropion sustained release for smoking cessation in a health care setting: a randomized trial. Arch Intern Med. Oct 27 2003;163(19):2337-2344.

Hollis JF, McAfee T, Fellows JL, Zbikowski SM, Stark M, K. R. The effectiveness and cost effectiveness of telephone counseling and the nicotine patch in a state tobacco quitline. Tob Control. 2007;16(Suppl 1):i53-59.

Javitz HS, Zbikowski SM, Deprey M,  McAfee TA, McClure JB, Richards J, Catz SL, Jack JM, Swan GE. Cost-effectiveness of varenicline and three different behavioral treatment formats for smoking cessation. Translational Behavioral Medicine 2011; March; 1:182–190: doi: 10.1007/s13142-010-0009-8. PMID: 21731592 [PubMed] PMCID: PMC3124766. Clinical trials.gov registration number NCT00301145. Grant# CA071358 from the National Cancer Institute.

Javitz H, Swan GE, Zbikowski SM, Curry SJ, McAfee T, Decker D, Patterson R, Jack LM. Cost-effectiveness of different combinations of bupropion sr dose and behavioral treatment for smoking cessation in a health care setting: an employer perspective. Value in Health. 2004;7:535-43.

Javitz H, Swan GE, Zbikowski SM, Curry  SJ, McAfee T, Decker D, Patterson R, Jack LM. Cost-effectiveness of different combinations of bupropion SR dose and behavioral treatment for smoking cessation in a health care setting: a societal perspective. The American Journal of Managed Care. 2004;10:217-26.


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