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features and benefits

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WHOLE-PERSON VIEW
across clinical, mobile, consumer, campaign and customer

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CONSUMER HEALTH OWNERSHIPTM 
proprietary segmentation personalizes and improves engagement

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CUSTOMER CARE ANALYTICS
insights into how people interact via text, voice, social 

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Advanced analytics create a whole-person view

To create relevant experiences for people, we must first understand their needs, concerns and how they prefer to engage. We explore and analyze data from: 

  • Medical 
  • Behavioral 
  • Wellness 
  • Customer care 
  • Claims 
  • And more
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Creating experiences consumers love

Human-centered product design and digital engagement are at the heart of what we offer. To create experiences consumers love, we use: 

  • Market research 
  • Rapid prototyping 
  • Data and analytics 
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CONSUMER PANEL
quick, direct feedback from an online panel of 1,600 consumers

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CONTEXTUAL HELP TOOLS
allow users to get the answers they're looking for

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DIGITAL EXPERIENCE MADE SIMPLE
no additional sign-in among programs with HealthSafe ID

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INTELLIGENT MARKETING ENGINE
enables smart 1:1 connections by tracking and managing touch points

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OFFER MANAGEMENT ENGINE
reveals and conveys the member's next-best-action

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1:1 SECURE COMMUNICATIONS
engage consumers in private and secure channels

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Inspiring behavior change

With insights into how people prefer to interact, we tailor the experience to make it relevant and seamless. Real-time updates help members take ownership of their health and improve outcomes.  

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Measuring success

We measure engagement in health ownership through: 

  • Closures in gaps in care 
  • Behavior change 
  • Overall health cost improvement 
  • Program return on investment
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ONGOING MEASUREMENT
enables engagement and ROI increases 

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30 PERCENT INCREASE
in consumer engagement through personalized campaigns

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$1,120 AVERAGE EXPECTED CLINICAL COST SAVINGS
per program enrollment

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Increased engagement and cost savings

Our tailored campaigns meet employees where they are. We make it easier for them to engage in their own health. And when employees take ownership of their health, outcomes improve and the cost of care declines.

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