Pinpoint the clinical factors and physician decision-making that drive market share.


Succeeding in today’s life sciences market requires critical insight into physician, patient and hospital behavior over the entire lifecycle of your product. NorthStar™ provides comprehensive population-level data and clinical intelligence to answer the most important questions about your brand and product portfolio:

  • What clinical factors are influencing treatment decisions?
  • Which classes and brands are competing for the same clinical profile?
  • How do we identify unmet needs and market opportunities?
  • Are we attracting the right patient segments based on our product’s unique clinical profile?

NorthStar is an intuitive and customizable solution from Optum™ that allows you to define clinical markets, segment the market to your preferences, and provides a complete picture of how to drive your market strategy.

Watch the four-minute NorthStar™ online demo

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If you like the online demo, you can request a full demo by completing this form.

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