Pinpoint the clinical factors and physician decision-making that drive market share.
Succeeding in today’s life sciences market requires critical insight into physician, patient and hospital behavior over the entire lifecycle of your product. NorthStar™ provides comprehensive population-level data and clinical intelligence to answer the most important questions about your brand and product portfolio:
- What clinical factors are influencing treatment decisions?
- Which classes and brands are competing for the same clinical profile?
- How do we identify unmet needs and market opportunities?
- Are we attracting the right patient segments based on our product’s unique clinical profile?
NorthStar is an intuitive and customizable solution from Optum™ that allows you to define clinical markets, segment the market to your preferences, and provides a complete picture of how to drive your market strategy.
Watch the four-minute NorthStar™ online demo