There’s no better teacher than real life


Posted January 9th, 2014


Doctor holding child

Change in the industry is not new — it is a given.

What is new, however, is the availability of tools to finally document and understand the real-world experiences of patients.

Technologies at the point of care are enabling the collection and analysis of patient data on everything from symptoms and diagnoses to treatments and side effects. Such ‘real-world data’ allows life sciences organizations to incorporate insights into strategic research and planning. It provides everyone with new opportunities to develop more effective, targeted medicines to better serve specific patient populations, as well as to adjust the protocol, cost and value proposition of existing therapies.

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