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on-demand webinar

Patient Journey Analytics

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man in patient gown sitting on examination table holding a pill bottle listening to his doctor speak

Integrate multiple data sources for richer insights.

Novel data assets and powerful analytic tools enable life sciences companies to create richer patient journey analyses with unprecedented speed.

A holistic approach to patient analysis helps life sciences brand analytics and performance professionals:

  • Identify market challenges and opportunities
  • Illuminate patient/physician interaction
  • Reduce siloed thinking
  • Introduce customer perspectives into the brand-management process.

This webinar provides insight into developing successful patient journey analyses that yield actionable insights, potential data sources, tips for successful planning, techniques to reduce complexity and steps to leverage results in modifying your business practices.  

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Speakers:

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Lou Brooks, Vice President, Commercial Consulting, Optum

Shelli Field, Principal Consultant, Commercial Consulting, Optum

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