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Reach your key consumers with targeted marketing

Precision marketing engages the consumers you want to reach.


Reach more consumers with targeted marketing

Today’s consumers are engaging with providers online, and hospitals must have a strong digital strategy to compete. Find out how John Muir Health shifted to precision marketing in this Optum Forum 2021 presentation.

Watch and learn:

  • How John Muir shifted to targeted marketing with advanced segmentation and predictive modeling
  • Which campaigns John Muir implemented to engage key consumers in their market
  • How precision marketing led to improved campaign performance and ROI

Please complete the form to access the webinar recording.

When you're ready to talk to an expert, contact us.

Dave Hook,
Executive Director of Marketing, John Muir Health

Jim Albrittain,
Director of Client Management, Optum