User guide
Included in this guide are design patterns, digital standards and accessibility requirements, SEO best practices, digital templates and helpful how-to information.
Design pattern library
This library contains digital style and pattern information, image size details, character counts, and examples of patterns that can be copied and pasted from page to page.
SEO best practices
Search engine optimization (SEO) is a set of practices designed to improve the appearance and positioning of webpages in organic search results. If you don't know where to start or need a refresher, review this helpful guide.
Digital standards
When planning, creating assets, uploading content and authoring pages, consult the digital standards outlined in this section to ensure that content complies with digital requirements, SEO best practices and meets the Web Content Accessibility Guidelines (WCAG) 2.1 “AA” requirements.
Insights and campaign templates
Learn about the insights and campaign templates available to feature thought leadership content, a success story, white paper, video, podcast, webinar recording or campaign content.
Knowledge base
Find helpful how-to information, such as how to archive a page and how to add a video teaser image. In addition, a link to Optum brand guidelines can be found.
Contact info: The User guide is maintained by the Digital Marketing Experience (DMX) team. Email the User guide team with any comments.
Updated: 2/4/2022