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-: I would just say that if
our healthcare system is not looking
at precision marketing, they need to do it.
I mean, this is the future.
A lot of folks will say that they're doing this
and they're not.
So the Optum data and the strategy and the relationship
between Optum and BPD is very extraordinary
and very different.
But seriously, look at this product and look at the results.
I mean, the results speak for themselves.
-: You took the words right out of my mouth.
I've been doing this a long time,
25 plus years.
And not once have I sniffed 474:1 ROI.
That's it.
That's the ballgame.
When we're talking about trying to get
to transformative results,
transformative ROI in an industry
that so desperately needs it.
We did it.
It's not easy, but it's also,
it isn't brain surgery.
We've cracked the code on how to do it,
and we're only gonna get better in my opinion.
So I would say to everybody out there,
remember one phrase 474:1.
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