WEBVTT

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Hi, I'm Maia Laing,

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Vice President
of Health Equity at Optum.

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And I'm Catherine Anderson,

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Senior Vice President
of Health Equity Strategy

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at UnitedHealth Group.

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Health leaders today are looking
for new ways to drive growth,

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control health care costs,

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meet rising consumer expectations,

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and differentiate from competitors.

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Measurably reducing
health disparities

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can create significant
competitive advantages.

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We're here to share
some examples of how health equity

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can drive a strong growth strategy.

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To be competitive today,

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health care organizations
need to meet every consumer

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at the right place, the right time,

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and in the right way.

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And that is also the way
to achieve health equity.

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That's really important.

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For example, if the growth goal
is to reach more people,

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organizations can improve outreach
to underserved communities

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already in their footprint.

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This could include
veteran populations, immigrants,

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people with disabilities,

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individuals who are
financially disadvantaged,

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people living in rural communities,

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those managing chronic conditions,

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and the LGBTQ plus
and BIPOC communities.

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Now, if the goal is to build
loyalty and engagement,

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it's crucial to deepen 
our understanding of intersectionality

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and how people prefer
to interact with us.

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That's a great point.

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Building genuine connections
with the communities we serve

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enhances our understanding

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so we can create experiences
that people trust.

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What we're learning
from our partnerships

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with organizations such as OutCare 
and the Trevor Project,

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has prompted us
to provide training to doctors,

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nurses, and front office staff

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to deepen their understanding
of the LGBTQ plus communities

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and their unique needs.

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We know that matching services
to the nuances of a population

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enables earlier interventions,
which improves quality.

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Personalized experiences provide
better outcomes at a lower cost.

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The combination of those two
is another way to unlock growth.

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Veterans are another population
facing poor health outcomes.

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They are significantly more likely

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to have costly conditions
such as diabetes,

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cancer, and mental
and behavioral health disorders.

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We're developing
culturally competent

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veteran care coordination

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so they can receive the timely
high quality care they deserve,

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in an environment
of empathy, trust, and respect.

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These examples show
that health equity

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is a catalyst for growth.

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They also demonstrate
that health equity

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is not an adjunct strategy.

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It's a critical part
of a modern health system

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that prioritizes high quality,
personalized care.

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The path to growth is clear.

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One of healthcare's
biggest opportunities

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is to provide better care
for underserved populations

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by reducing long standing
health disparities,

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guided by data driven insight,

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sound strategic planning,

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and ongoing measurement,

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health care organizations
can eliminate inequity

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and drive growth,

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building a better future
for everyone.