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Although used in other industries for years, behavioral segmentation is relatively new in health care.

In this webinar, we’ll explore a consumer segmentation model developed by Optum, which leverages clinical, attitudinal and behavioral insights to drive higher levels of consumer engagement and health ownership.

Please join us as we discuss exciting evolutions in consumer segmentation and early results from our client-based case studies.

Speaker:

Spencer Pratt, Optum Consumer Analytics