Seeing the Bigger Picture: Using Data and AI to Fuel Insights
Our podcast series explores the applications and implications of data and artificial intelligence in life sciences to drive insights.
Episode 4: EHR and NLP for commercial questions
Shelli Field, principal consultant, and host Amie Moreno talk about how commercial teams can use EHR and NLP to create a unique, more complete patient view to inform brand strategies and help craft positioning and messaging.
Podcast transcript: EHR and NLP for commercial questions
If you’re unfamiliar with EHR or NLP, this is the perfect episode to start learning the basics.
Novel uses and complexities of natural language processing
EHR and NLP change with the dynamics of care and why it matters to life sciences companies.
Examples of how EHR and NLP are used to answer research questions that traditional data cannot.
EHR and NLP is used to gain a more holistic view of the patient to better serve stakeholders