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features and benefits


There is more than one way to quit tobacco

Quit For Life began more than 30 years ago, and multiple studies show our phone coaching works.** Participant satisfaction is 95% and 97% would recommend our program, which continues to evolve to meet the changing tobacco landscape.

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We help implement, promote and save lives

With expertise in programs, policies and best practices, our team of experts can help to motivate and increase enrollment, engagement and outcomes, and decrease health care costs. Our turnkey approach may be integrated with other resources and systems.

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Achieve measurable positive behavior change

Our integrated physical, psychological and behavioral strategies drive participation and accountability. This, in turn, leads to measurable behavior change and positive outcomes, which may increase ROI and decrease health care costs.

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Personalized support engages on many levels

Integrated quit plans fuel engagement through a seamless connection of:

  • Unlimited live human support
  • Secure email messages
  • Mobile app  
  • Text2Quit℠ texting
  • Enrollment via phone, web and text
  • Online trackers and community 
  • Expert-led online courses 
  • Nicotine patches and gum 
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View performance reporting at any time

See program performance with our transparent reports. We base our metrics on a “quit and satisfaction” survey. The quit rate counts individuals who have not used any form of tobacco over the last 30 days, which is the industry standard.

It really is beneficial to talk to somebody else. If I can smoke three to four packs of cigarettes a day and quit, anybody can do it.

– Michele from Laconia, New Hampshire

A word from our product expert


    "While tobacco use in the U.S. is on the decline, our work is not done.
    Quit For Life offers choice and personalization to all tobacco users in their quit journey."


Mary Kokstis | Optum
Senior Director, Product Management
Prevention, Consumer Solutions Group

Cross Promo Article(S)
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Resource Library


*Quit For Life employer book of business survey results

Quit For Life employer book of business survey results. Results measured among responders to a survey at six months post-program enrollment, with quit-rate success defined as 30+ days of abstinence from all forms of tobacco, cumulative from 2006 to 2018.

**Sample peer reviewed journals

Orleans CT, Schoenbach VJ, Wagner E, et al. Self-help quit smoking interventions: Effects of self-help materials, social support instructions, and telephone counseling. Journal of Consulting and Clinical Psychology. 1991;59(3):439-448. [1] Curry SJ, Grothaus LC, McAfee T, Pabiniak C. Use and cost effectiveness of smoking-cessation services under four insurance plans in a health maintenance organization. N Engl J Med. Sep 3 1998;339(10):673-679.

Swan GE, McAfee T, Curry SJ, et al. Effectiveness of bupropion sustained release for smoking cessation in a health care setting: a randomized trial. Arch Intern Med. Oct 27 2003;163(19):2337-2344.

Hollis JF, McAfee T, Fellows JL, Zbikowski SM, Stark M, K. R. The effectiveness and cost effectiveness of telephone counseling and the nicotine patch in a state tobacco quitline. Tob Control. 2007;16(Suppl 1):i53-59.

Javitz HS, Zbikowski SM, Deprey M,  McAfee TA, McClure JB, Richards J, Catz SL, Jack JM, Swan GE. Cost-effectiveness of varenicline and three different behavioral treatment formats for smoking cessation. Translational Behavioral Medicine 2011; March; 1:182–190: doi: 10.1007/s13142-010-0009-8. PMID: 21731592 [PubMed] PMCID: PMC3124766. Clinical registration number NCT00301145. Grant# CA071358 from the National Cancer Institute.

Javitz H, Swan GE, Zbikowski SM, Curry SJ, McAfee T, Decker D, Patterson R, Jack LM. Cost-effectiveness of different combinations of bupropion sr dose and behavioral treatment for smoking cessation in a health care setting: an employer perspective. Value in Health. 2004;7:535-43.

Javitz H, Swan GE, Zbikowski SM, Curry  SJ, McAfee T, Decker D, Patterson R, Jack LM. Cost-effectiveness of different combinations of bupropion SR dose and behavioral treatment for smoking cessation in a health care setting: a societal perspective. The American Journal of Managed Care. 2004;10:217-26.


Text2Quit is a registered trademark of Voxiva, Inc.

All trademarks are the property of their respective owners.

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