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The employee experience

Our aspiration is to improve experiences and financial outcomes for everyone we serve while reducing the total cost of care.  


Member engagement

Optum Bank® provides employer resources as well as content directed at the account holder. We leverage our proprietary Health Finance Journeymodel and machine learning to customize the message, meeting the account holder where they are in their journey.

The results speak for themselves. Our email open rates are 48% higher than the industry average and our click-through rates are 132% higher.


Best-in-class education


Optum Bank Academy 

We offer best-in-class health account education. Our seven courses are designed to educate and empower employees to become better health care consumers by meeting them where they are in their journey.

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Optum Bank Academy overview

See what your employees will experience when they engage in our custom educational series, offered exclusively to account holders.



We offer live and on-demand webinars throughout the year. We average over 1,000 attendees per webinar and topics include:

  • What is an HSA
  • Making the most of your HSA
  • Tax time and your HSA
  • HSA investing made easy
  • HSAs and retirement

Explore our solutions

Learn more about our health account products and how they could be incorporated into your benefit offering.