Despite continued flare-ups and the presence of COVID-19 across the nation, hospital marketers are working diligently to engage consumers and serve their communities — all while protecting patients and ensuring organizational stability.
Join a panel of industry leaders and health care marketing professionals as they discuss the ongoing challenges and opportunities of reopening hospitals around the country.
They will share how they have worked to restore consumer confidence and engagement during an unprecedented time of public health concern.
Additional discussion will include leveraging targeted internal and external communications strategies to support the successful reopenings of these hospital systems, and navigating uncharted waters and unforeseen challenges.
Sharon Line Clary
Vice President of Strategic Marketing and Communications, AdventHealth
Managing Director, Advisory Board
CEO, BPD Advertising
Moderator: Daniel Fell
Senior Strategist, Optum