Guiding treatment based on patient preference
By unlocking the value in vast sums of data, Optum® predictive analytics give providers the key to what we call the Next Best Action strategy. This strategy, informed by OptumIQ™ health care intelligence, incorporates our uniquely unified data infrastructure. Predictive analytics allow contact center agents to offer personalized treatment options to individuals on the phone.
Empowering patients significantly increases their engagement, which can translate to higher aggregate medical expense savings.
Two patients, one diagnosis, two care plans
Two patients with different demographics and medical histories present with the same symptoms. With Optum predictive analytics, we can determine the Next Best Action most appropriate for both. See an example in the article, "Predictive analytics and personalized care."
