Optum built a patent-pending, proprietary technology called the Next Best Talking Point. This unique solution combines advanced machine learning, AI and member data to provide health plans with personalized member communication and higher member engagement.
The Optum difference
Using the model in statistically-controlled pilots, Optum found that this capability drove a 28% improvement in engagement for HouseCalls in-home assessments. This approach helps to better engage members at the right time through the right channel with the right message.
Download the white paper to learn more.