Patient journey analytics consulting
Get insight to see how patients navigate health care.
Patient Journey is an analytic technique that is designed to understand how individuals go about moving through the health care system. Traditionally Patient Journey analytics is focused primarily on medications, identifying compounds, bringing those compounds to market and marketing them to physicians and consumers. We look at it more holistically. We want to actually see all of the different places where are interacting with the health care system, because it's those interactions where interventions can be put into play.
Health care is complex and the process to understanding Patient Journey through the system isn't always clear or simple. You need an experience guide to help navigate the complexity of the system, including provider, payor, and patient behaviors, perceptions, and attitudes.
You could have, in one therapeutic area, five to six-thousand different pathways that could possibly be taken by a patient. It's a combination of physician visits and medications and laboratory tests, all of those pieces make that solution extremely complicated. Optum acts as a guide. We believe that our role in conducting Patient Journey analytics is helping to guide our clients through that complexity.
The Optum approach to Patient Journey consulting is a very collaborative interactive process with our clients. We can understand, you know, who's going to be using what, when, and where, so we can design something that's going to be able to provide them with the most impact.
We have access to claims data from one of the largest U.S. payors. We have electronic health records for over 80 million lives. This data enables us to understand and develop a true picture of how the patient engages with the health care system, what this means for the providers, and what does this mean for our pharma clients.
They will learn where they can position their drug, their treatment, their procedure based upon the clinical information that we're pulling into the Patient Journey. Should they be entering this market, if they enter the market, what should they be looking for? What are those key influencers and drivers? All the things that are going to be important to be able to be successful in marketing your brand. Because we have this breadth of data that we're working on, we can approach it multiple ways.
And so, by focusing on the patient journey from the patient's perspective, we get a better understanding of their attitudes, their beliefs, their perceptions that are all driving their decision-making process to get to that better health.
So, within Optum, we've got truly a holistic perspective.
We can test out a set of interventions; that's what's unique about what we do.
Our goal is to make sure that all of those questions are addressed, and the client has actionable insights and information to change their commercialization efforts.
There's nobody in the marketplace that comes close to what we're able to do.
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Data that drives decision-making
Optum® Commercial Analytics utilizes patient-journey analytics to holistically view all the different places where patients interact with the health care system. By understanding these interactions, we can help clients identify appropriate interventions and strategies.