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In today’s continually evolving health care marketplace, life science companies, providers and other stakeholders are challenged to find novel methods to demonstrate the value their products deliver to stakeholders.

Understanding how patients navigate and experience the health care system is an important foundational element to maximizing the potential of your novel treatment or service. 

With patient journey analytics, driven by patient-sourced information combined with data-driven models, we can better identify market opportunities, illuminate patient/physician interactions and bring customer perspectives into the brand management process.

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View our second webinar on the patient journey: Leverage the patient's voice and big data for a holistic patient journey analysis

In this webinar, we'll discuss: 

  • How to develop a successful patient journey program that yields patient-centered insights
  • Potential data sources and methods
  • Tips for successful planning
  • Recommendations for sharing results with stakeholders

Featured Speakers

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Martha Bayliss headshot

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Martha Bayliss

Vice President, Patient Insights and Principal Consultant, Life Sciences, Optum

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Shelli Field headshot

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Shelli Field

Principal Consultant, Commercial Consulting, Life Sciences, Optum

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