Navigating forward: Prioritize a more consumer-centric future
Approaches for CMOs to advance health through strengthened connections
Surround consumer with personalized ecosystem
COVID-19 has exposed needs in the care ecosystem. Consumers need reassurance care is necessary, safe and won't create financial harm. To keep individuals engaged, CMOs must adopt consumer-centric strategies or face greater challenges of declining health.
This article discusses how to guide your organization by:
- Expanding outreach to all consumers, regardless of their health status
- Exploring all factors influencing outcomes through consumer segmentation
- Meeting consumers when and where they are — and in the ways they prefer
- Utilizing both traditional and nontraditional measures of success
Focus on consumerism not just as an industry trend, but as a mandatory care delivery tenet to reap the rewards of positive sentiment, increased engagement and strengthened bonds today and beyond.
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