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 Article

Navigating forward: Invest in a more consumer-centric future

Strategies for CFOs to compete in an upended market

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Support value-based care through consumerism

COVID-19 has revealed the need to scale innovation, making consumerism not just an industry trend, but a mandatory business tenet. To keep up with this evolving dynamic, CFOs need to look at their strategic plan and assess how to invest in consumer outreach.

This article discusses how to guide your organization by:

  • Investing in outreach and a clear financial experience
  • Improving affordability through consumer segmentation
  • Redesigning products and services with consumer-centricity in mind
  • Utilizing both traditional and nontraditional measures of success

Ensure cost-effective services and make pricing and payment more convenient to reap the rewards of positive sentiment, increased engagement and strengthened bonds today and beyond.

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