Text

Lynne Stockstad

Executive Vice President, Chief Marketing Officer

Text

Lynne Stockstad is executive vice president and chief marketing officer of Optum. With more than 30 years as a global and strategic marketing professional, she leads the company's strategic brand, marketing and communication initiatives to engage key constituents across Optum business lines and customer audience segments.

Prior to joining Optum in 2014, Stockstad served for 12 years in global leadership roles at Microsoft, spanning product management, product marketing, business development, enterprise marketing and public sector marketing. Prior to that, she held leadership roles at Great Plains Software, where she spent 15 years helping to build the organization from a small startup through a successful IPO and, later, acquisition by Microsoft.

Stockstad has a BS in marketing from Minnesota State University, Moorhead. She currently serves on the Institute for Research in Marketing (IRM) Advisory Board.

Video Component

We're really focused on staying centered on who we ultimately serve which is the individual consumer. And we're all consumers of health care so at any given time that can be us. My story is one of seeing the best of health care come together. I recently lost my mother-in-law to cancer and first off I just have to say what a courageous woman to be able to battle for 18 months on behalf of her family. I was reminded not only of the importance of the data and analytics and technology, but what really came to forefront for me was the absolute compassionate care of all of those that are in the clinician world and focused on that patient. I saw the power of the whole health care system coming together for somebody that I deeply love. It is why I'm here at Optum, and when you do get a close up example of how it works well or how it maybe needs to improve you definitely go back to our mission. I believe Optum has the ultimate potential to have the biggest impact, and I say potential because I think we're on the beginning of the impact that we're going to have. Because we have the unique depth and breadth of capabilities that frankly no other organization has but also because we're just deeply in the flow of healthcare every single day and seeing what's working, what needs to improve. I always tell my team on the tough days when I go home from work it's the most meaningful work I could be doing. And we want to make sure that we're showing how all of our capabilities can really come together to improve the life of one individual.

Text

 

——

At Optum, serving the individual is at the center of everything we do.

Lynne Stockstad, Chief Marketing Officer, Optum