Consumer Engagement Solutions

Member acquisition and retention support.

Market and regulatory changes are driving Health Plans to seek new ways to deliver richer consumer experiences that consistently result in higher conversion rates, lower service costs, better health outcomes and greater loyalty from consumers.

Member Acquisition

New approaches enhance the consumer experience.

Market and regulatory changes are driving Health Plans to seek new ways to deliver richer consumer experiences that consistently result in higher conversion rates, lower service costs, better health outcomes and greater loyalty from consumers. 

Member Retention

Proactive strategies that meet evolving marketplace needs.

Health care exchanges and new marketplaces are poised to offer Americans more options in health care coverage than ever before. 

Member Support

The right engagement for better consumer experiences.

Optum’s member support capability aims to enhance a member’s experience with their health plan, creating more engaged and satisfied members.